GOOD IS // Developing the Brand More

Looking in a book called 'CoolBrands' - just finding examples of good marketing of a product / brand and how they describe the product in few words.

My good is 'Digital Music and Digital Music Playlists'

Primarily I need to come up with a short name for my good - and start working from there. 

My original name was DEULX FLUX - however after presenting my work I don't feel that the name bares much relevance to my Good - hence I need to change it to give the GOOD a strong brand. 

All the images I found above of the products - they have very short, simple sentences describing the product which are all relevant e.g. 'Innocent by name, Innocent by Nature'.