Monday 28 February 2011

DESIGN IS ABOUT DOING - examples of layering/flat

Below are a series of images I have reserached - looking at the effects of typography when it is layered and how it is layered - then looking at non-layered typography. 
One thing i have noticed is that typography pieces which are NOT layered tend to look smarter and are more legible and pieces which are layered are less legible and focus less on what is being written in the text and more of the layout/effect it the layering creates. 




Clever layring of both type and colour


Simple layering



Using the same typeface - this isnt extreme layering like in the other posters - instead the gaps between the lines of text have been removed so that the text's legiblity is reduced and it appears to be more of a pattern. 



Experimenting with layering of colours


The layering effect on PHOTOSHOP - increases the luminosity effect of the text - more saturated effect of colour makes it appear brighter




Mass layering creates a cluttered/tacky impression to the poster. It is an interesting piece none the less however i find it too confusing 


layering of text on coloured background







NON-LAYERED TEXT

Simple and smart


keeps more of a focus 


interesting layout of page, 





collection of posters where layering of text isnt used however the text in some cases is placed over blocks of colour/shapes


text and image




DESIGB US ABOUT DOING - OPPOSITE TYPOGRAPHY examples















DESIGB US ABOUT DOING - OPPOSITE WORDS

Using my visual research I have compiled a list of opposite words - some of them relate to typography/graphic design and some are just there to reflect back on - use as a starting point

The opposites which I feel are relevant and I will expand on I have enlarged

BLACK/WHITE
BIG/SMALL
FAT/THIN
RICH/POOR
ROUGH/SMOOTH
GLOSS/MATT
SIMPLE/COMPLEX
PRETTY/UGLY
PATTERN/PLAIN
2D/3D
MULTICOLOURED/BLANK
LIGHT/DARK
OLD/NEW
LEFT/RIGH
CORRECT/INCORRECT
UP/DOWN
REFLECT/ABSORB
MALE/FEMALE
GOOD/BAD
BEAUTY/BEASTE
FAST/SLOW
YOUNG/OLD
BLANK/FULL
AWAKE/ASLEEP
COLOURFUL/BLANK
INSIDE/OUTSIDE
MODERN/ANTIQUE
LAUGH/SCREAM
EXITED/NERVOUS
CLEAN/DIRTY
LOVE/HATE
BOILING/FREEZING
LIQUID/SOLID
RAW/COOKED
SUN/MOON
PEACE/LOVE
IN/OUT
CAT/MOUSE
LEADER/FOLLOWER
COMPLIMANTARY/MATCHING
STATIC/MOTION
SERIF/SANS-SERIF
LAYERED/NOT-LAYERED
CUT/TEAR
SINGLE/DOUBLE
LOWER CASE/UPPER CASE
HAND MADE/DIGITALLY MADE

DESIGN IS ABOUT DOING - researching in relation to OPPOSITE

Starting with visual stimulus - looking at the word opposites. These images below are not necessary linked to 'opposite' in relation to TYPOGRAPHY but I am just researching initial basic representations of the words e.g. BLACK - WHITE, HOT - COLD, DARK - LIGHT



Using text and image on the posters






I love this piece - using the opposites of sun and moon in a very decorative style


Simple - using the 2 opposites, black vs white and beaty vs beaste


Focusing more on the image but using type

The idea of using COMPLIMENTRY COLOURS as the focus of the typography



Health - waste (recyled vs non-recycled

This is an amazing piece - although there is not text, I love the mixture/contrasts of black and white


Literal thinking of opposite