Wednesday, 23 May 2012

Shop Fronts

I am going to propose that in the Body shop stores, that there is a new section / stand that is designed to show and promote the new Beau Line of make up. So for this I need to see how the make up is set out in other stores.

Wednesday, 16 May 2012


Although I want the brand to look high end, I do think I need to try and keep in with the friendly, approachable tone of voice which the rest of the body products present. They are all light / bright colours and some have imagery. I have been looking at textures and patterns that I could possibly incorporate to the packaging.

I have written down a couple of themes that I want the brand to represent and have researched images based around them;
natural (like the products
night life (thinking about the target audience)

For the ones I like I will go on to edit them in photoshop and see how they turn out.

Natural Texures

I thought about having the type of make up 'mark' for each of the sections; eyes, lips and face.

Natural textures

In keeping with the more stylish side of the brand I initially wanted to incorporate a pattern like this

Lace pattern - I was thinking about taking a section of it.

Abstract and ambiguous light marks